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TOBACCO WARS
The Battle for a Smokefree Society
A university lecture
program
Hospitals often
co-sponsor the cost
Patrick
Reynolds is a grandson of the tobacco company founder, R.J. Reynolds,
but the family's brands, Camel and Winston, killed his father and
eldest brother.
This
nationally known smokefree advocate is a popular motivational
speaker
who crisscrosses the country to speak at universities, hospitals
and high schools.
Hospital
Community Relations Directors frequently sponsor his talks before
colleges and the community, in part because press coverage of
his appearances is strong and positive. This acclaimed program
builds
goodwill for sponsors, and is an excellent community outreach
for sponsoring hospitals.
The
tobacco control officer in the local public health department
will
often assist hospitals in booking additional talks at middle and
high schools in the area, and in calling additional hospitals
to jointly sponsor more
talks.
Make
a call
to a
local hospital!
See who to call
and talking points.
"In
a little over an hour, Reynolds went from being just another anti-tobacco
speaker to something special," commented a front page story
in one local paper. See current
news coverage.
Also see the high
praise
by universities, hospitals, and school faculty who have seen
Patrick Reynolds speak.
An
outline of his college program follows below. For details about
his talk to middle and high schools, scroll down.
Contact: Lupe Lopez
(800) 541-7741
"Here
in suburban Chicago, three hospitals joined together
with the county health department to co-sponsor
this excellent community outreach. Hospital marketing
executives were thrilled with the positive front
page news coverage. Tobacco control staff in the
health department made their job easier, by handling
all the details with the schools at which Mr. Reynolds
spoke. His evening presentation for community members
was also a great success.
"Over
his five days of talks in schools, Mr. Reynolds
gave students here a motivating and informative
health lesson, through his professional and
dramatic presentation,
and his use of powerful overheads. His talk followed
CDC-guidelines.
"I
wholeheartedly recommend this extraordinary
speaker and his program.
In each
of
the nine schools he visited, he received near
universal praise from students and staff.
This was a truly
outstanding program and community event."
Jessica
Gerdes, RN, MS, NCSN
School Health Consultant
DuPage County (IL) Health Department
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A
talk for universities, conferences
and community members
Tobacco Wars
The Battle for a Smokefree
Society |
Tobacco is a truly important global issue: one out
of three people worldwide are currently addicted. As a result, in
coming decades smoking will kill 500 million people who have already
been born, according to the UN. This means that 9% of the present
world population will die because of cigarettes.
Tobacco
Wars!
The Battle for a Smokefree Society educates and inspires
college students, community members and health conferences. Interest
in Mr. Reynolds' talk among students, faculty, the community and
the local press has been strong.
This highly motivational speaker reaches the hearts and minds of
his audiences. Mr. Reynolds speaks vividly and movingly about his
memories his father's and eldest brother's deaths from smoking.
He
offers his insightful perspective on current tobacco issues, including
the influence of the special interests over Congress, the World
Health Organization's Global Treaty on Tobacco Control, the Federal
government's lawsuit against the tobacco industry, the cutting of
highly successful tobacco prevention programs by many States, and
the new wave of States which have recently passed Statewide 100%
smoking bans. He updates audiences on the state of tobacco control
in their State, and suggests what can be done to further change.
He closes with his promise and personal vision of the coming tobaccofree
society.
Mr. Reynolds informs audiences that the tobaccofree movement has
made its greatest progress at the local level of government, passing
hundreds of 100% smoking bans, and also in the Judicial branch.
But it has made almost no progress in Congress, and has had mixed
results in the 50 State Legislatures. He believes this has had much
to do with the millions the tobacco industry donates each year to
politicians' election campaigns, and makes a case for strengthening
campaign finance reform laws.
Time permitting Patrick enacts the touching and powerful story of
Sean Marsee, a young track star who died at 19 from chewing tobacco,
illustrated his story with shocking before and after overheads.
For comic relief, he shows hilarious overheads which make fun of
Joe Camel, in a hospital bed, and present Malboro Country as a group
of smokers huddled outside an office building's back door, getting
their nicotine fix.
He briefly discusses the other major addictions prevalent in our
society, such as drugs, alcohol, food, and more. "Looking at
the big picture, these national addictions we have are a way of
avoiding our pain, and changing our mood. But it's better to deal
with the problem at hand, instead of running away with diversions
like these," he says.
At colleges, reviving an ancient tradition, near the close of his
talk he initiates students into life. The core message here is,
"Most adults know that at times, life brings some pain. It's
designed to be that way.
"When
tough moments come, and they will, don't escape by using tobacco,
drugs, alcohol, or even food, music, or work, like so many adults
do. Instead, stay with the problem, talk to others about it, and
take steps to solve it. Talk to someone, whether a trusted
teacher, your parents, your friends or the school counselor. You
can do it!"
Finally he offers a closing promise — his inspiring vision
of the coming tobaccofree society.
After, there is a Q & A session, and if time permits, an informal
reception following the talk.
Mr. Reynolds combines educational aspects of his talk with highly
motivational and inspiring sections. This combination makes for
an uplifting, educational and unique lecture experience.
Suggested
local sponsors and talking points
Topics covered
in the college talk
Cost of live
talks
Recent
news coverage
Complete
information package
Contact:
Lupe Lopez
(800) 541-7741
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An
assembly program for
middle schools and high schools
The
Truth
About Tobacco |
This
live presentation helps empower youth to stay tobacco free. Teachers'
comments note that this speaker educational, highly motivational
and inspiring, and that he captivates students. Live or in
a new educational
video, this program helps empower youth to stay tobacco
and drug free. Patrick Reynolds —
Opens
hearts and minds with the story of his father's death from
smoking
Emphasizes
the addictiveness of nicotine
Opens
students' eyes to how tobacco ads manipulate our youth
Creates
a new awareness of smoking by stars in TV and films
Motivates
teens to resist peer pressure to smoke
Gives
students a formula for saying no, with clear examples
Empowers
audiences to make more responsible choices about drugs and
alcohol
Offers
an initiation into life, rooted in ancient traditions. "The
core message of my brief initiation today is this," Mr.
Reynolds says, "first, to gently open your eyes to the
reality that there's bad in the world — and that life
brings everyone some painful moments and obstacles. It's by
staying with whatever difficulty life throws at us that we
heal, and solve our problems — not by running away. But
many adults escape their pain with cigarettes, food, alcohol,
drugs, TV, or even work. A lot of teens use music. Instead,
when problems arise, don't alter you mood by running away to
these. Stay with your problem, and talk to others about it — a
trusted teacher, your parents, the school counselor, your friends.
Stay with the problem, and talk to someone. You're initiated
now — and a little closer to the world of adults."
Includes
motivation on making ethical choices, positive thinking, saying
no
A
recurring theme: stressing the need to talk about problems
to another person, and not isolate
The
touching and powerful story of Sean Marsee, a young track star
who died at 19 from chewing tobacco, illustrated with heartrending
before and after overheads.
Hilarious
overheads which make fun of Joe Camel, in a hospital bed, and
the real Malboro Country: smokers puffing — and coughing — outside
an office building door.
Restoring
students' faith in the future In this age of terrorism,
student worry about the future has become more widespread.
This five minute section near the end of Mr. Reynolds'
talk empowers youth to deal more effectively with their
doubts and fears about the future, and helps to restore
their faith in the coming years. This gives students
a tangible reason to hold on to their health. Mr. Reynolds
motivates students to 1) Talk about their worries and
fears to another person, 2) Affirm the positive, with
real-life examples given, 3) Reevaluate: what is real
wealth, anyway? 4) to "Catch my faith, my rock solid faith in
the future." He concludes, "So stay tobacco,
drug and alcohol free, for the wondrous, amazing years
ahead. Don't smoke, don't drink and don't use drugs — because
you'll need your health, every precious bit of it, in
the incredible future that's coming." To
preview this section, see Video or Audio Clip 5 on our clips
page.
A
closing promise: "One day we will have a tobaccofree society.
And, ladies and gentlemen, we're going to have it because of
you — you are the future!"
Space
permitting, Mr. Reynolds encourages sponsors to invite members
of the local community to his middle and high school talks,
and to immediately follow with a Town Meeting about smoking,
after students return to class.
ABOUT
PATRICK REYNOLDS
Patrick
Reynolds' appearances in the national media and before Congress
have made this grandson of tobacco company magnate R.J. Reynolds
an internationally known and respected advocate for a smokefree
society.
Mr. Reynolds saw his father, oldest brother, and other relatives
die from cigarette induced emphysema and lung cancer. Concerned
about the mounting health evidence against tobacco, in 1986 he became
the first tobacco industry figure to turn his back on the cigarette
business. In the words of former Surgeon General C. Everett Koop,
"Patrick Reynolds is one of the nation's most influential advocates
of a smokefree America." His book, THE GILDED LEAF,
published by Little, Brown in 1989, was a bestseller, and he founded
The Foundation for a Smokefree America in the same year.
A dynamic speaker, Mr. Reynolds entertains, educates and motivates
audiences. And the media coverage of his appearance will bring the
smokefree message to your entire community. Patrick Reynolds has
addressed Congress, State legislatures, major corporations, associations,
health conferences, universities, and high and elementary schools.
It is in the latter category that he now wishes to devote the majority
of his attention.
Patrick
Reynolds' appearances in the international press include profiles
by Time, Newsweek, AP, UPI, NBC's Tom Brokaw, CBS' Dan Rather, ABC
World News, CNN Headline News, and numerous features by the world's
major dailies. He has also made memorable TV appearances on Oprah,
The Today Show, Good Morning America, CBS This Morning, Larry King,
ABC's Nightline, Phil Donahue, Extra, Entertainment Tonight, and
numerous other national and international television and radio shows.
Reynolds'
program makes for great public relations for your group. He's an
ideal speaker for the Great American Smokeout Day, Red Ribbon Week,
your Health Awareness Week and World No Tobacco Day. Forward this
link to your Community Relations or Public Relations director, and
suggest they think about bringing Patrick Reynolds in to speak.
Mr. Reynolds has been called powerful, inspirational and motivating.
His dynamic talk makes a lasting impression, and media coverage
has been consistently positive and strong. Sponsors will build a
valuable bridge to their community.
Volunteer five
minutes
Make
one local phone call to a likely sponsor, to bring Mr. Reynolds
in to present a motivational talk in your city. Your phone call
proposing this idea may soon result in a live talk to youth or
adults, and you'll have made a difference in your community. Please
take a minute and look over our suggested
local sponsors and talking points.
Contact:
Lupe Lopez
(800) 541-7741
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