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From:
Lupe Lopez, Office Manager
Foundation for a Smokefree America
Direct Office Tel (310) 471-0303
Main Tel (800) 541-7741
COMMUNITY
RELATIONS PROPOSAL
Build
goodwill in your community
- Sponsor
this well known American's tobacco prevention talk to the community, or to youth, at one or more local
schools with press invited.
-
Sponsor an international speaking tour of middle or high schools,
especially in cities where your company has offices or factories,
and build goodwill with your employees and the local community.
As
a well known tobaccofree advocate, and grandson of tobacco company
founder RJ Reynolds who took a stand for a smokefree society, Patrick Reynolds has
made a difference with his life. He has dedicated himself to preventing
youth from starting to smoke, and helping smokers to quit.
Mr.
Reynolds first spoke out publicly after his father, RJ Reynolds, Jr, died
from smoking. Today Patrick is a well known
motivational speaker and advocate, specializing in youth smoking
prevention and rallying communities around the smokefree cause. He also runs the non-profit NGO group, Smokefree America.
Local
press coverage of Mr. Reynolds' talks to community groups and at schools builds goodwill
for clients who sponsor his talks. Past and present sponsors include
local businesses, hospitals, health departments, school districts, community groups and international governments.
BUILD GOODWILL
Build
goodwill in your local community by sponsoring Patrick Reynolds'
acclaimed tobacco prevention motivational talk at one or more local schools.
Our group can provide yours with full support for booking his talk in local schools in the US, or internationally.
In the US,
the tobacco prevention officer in your local county health department
is a great point of contact with local schools; they can assist you in scheduling
and booking his assembly program into one or more schools in your area.
CONVENTIONS:
BUILD GOODWILL BY ADDING
A
SPECIAL
YOUTH SESSION, OR A BREAKOUT SESSION FOR ADULTS
At
your upcoming convention or conference, hold a special
youth session or breakout session for adults, with press invited if you wish.
We
can provide full support for inviting community members, or for busing in teen leaders
or even an entire grade from local schools in the county.
SPONSOR
A NATIONAL OR
INTERNATIONAL SPEAKING TOUR
Mr.
Reynolds is open to forming a relationship with a corporate sponsor for a national or international speaking tour. This could be a corporation or international government's Health Ministry.
We are also seeking a sponsor for a
national goodwill-building speaking tour of US schools and communities.
We
propose for US clients that Mr. Reynolds speak initially in the city where your company is
headquartered, so that your company's executives may attend and approve one
of his talks.
Alternatively you may view video clips from his live talk to youth at www.tobaccofree.org/clips/truth.htm
The company could then decide whether to send Mr. Reynolds
on to speak in other US cities or internationally, especially where your organization
has plants or offices, with employees who have children in local
schools.
If desired, the tour could then be expanded to other nations, worldwide.
Press would be invited by your public relations office.
This is
a great new way to build goodwill with employees around the nation and world -- and with the local
communities, too.
PROPOSAL
Mr.
Reynolds' program would be a great community service and outreach
for your company. He will speak to children ages 10 - 17 (grades
6 - 12), typically in a school-wide assembly program.
He can also give community talks to adult groups, coordinated with the local community's tobaccofree coalition. Community members may also be invited to attend
his talks at schools, if they approve.
If
your company wishes, local news media may be invited. Your group
would be in control of the public relations campaign, of
the final content of Mr. Reynolds' talks, and of all marketing for the event.
Surrounding
schools are sometimes bussed in to create a larger event of 2,000
to 3,000 students. Mr. Reynolds' clients who do this always get
great support from the tobacco control coordinator at the local
county health department. This official is usually pleased to act
as a liaison to the schools, and will be help facilitate booking
his talks at schools in the local community.
Mr.
Reynolds is well known to tobacco control staff across the US.
Many
of them would be thrilled to work with you, as the sponsor of his program.
Our
office will provide schools with materials such as a Teacher’s Class Discussion Guide, for
follow-up study in the classroom, after his assembly program. We
can also provide public relations materials
to clients, and offer an evaluation form for students to fill out
after his talks, if feedback is desired by the company or local
Health Departments.
This
program will build a bridge for your company to both employees and the local community,
in cities wherever your company has offices or factories.
In summary, Patrick
Reynolds' program will be an excellent and innovative goodwill building
program for your group.
A TRIAL SPEAKING TOUR OF 2 TO 4 SCHOOLS
IN THE CITY WHERE YOUR COMPANY IS HEADQUARTERED
We
propose to begin our relationship with two to four talks at schools
in the city where your company Headquarters is located. In this
way, your executives could easily attend and evaluate one of his
talks.
Later,
if this program is viewed to be successful, it could be expanded
to other cities where your company has plants or offices -- in the
US, or internationally.
COST
Please
call us to discuss the cost. Mr. Reynolds will typically give 2
school talks per day, plus media interviews, and travel time between
cities. The company may invite local press at its option. Up to three talks daily are possible.
SUMMARY
Mr.
Reynolds' smoking prevention motivational talk will build goodwill for your company with the
local community, and with employees who have children enrolled in area schools.
Whether Mr. Reynolds speaks to adults or to youth, his
program is a great outreach to the community through local media
coverage of his talks. The news story of a tobacco company founder’s
grandson asking children not to start smoking, and helping to foster the work of local tobaccofree coalitions, is one the
media will cover in a very positive way.
This
program is a unique opportunity for your company to build goodwill
among both employees and local communities. It's an innovative concept
with a moderate cost.
Most
important, it will make a difference in many young lives.
FOR
ADDITIONAL INFORMATION
Brief
info about Patrick Reynolds' live talks: www.tobaccofree.org/patrick.htm
Feedback from schools, hospitals, and colleges: www.tobaccofree.org/clients.htm
Recent news coverage: www.tobaccofree.org/news.htm
Video clips of his talk: www.tobaccofree.org/clips/truth.htm
Educational video of his live talk: www.tobaccofree.org/video.htm
How to get local co-sponsors: www.tobaccofree.org/volunteer
Results of evaluations: www.tobaccofree.org/evaluations.htm
OTHER WAYS TO WORK TOGETHER
The
Foundation for a Smokefree America would also be pleased
to apply to your corporate giving department, to see
if we meet their guidelines for grants.
Detailed information on the foundation
may be found at www.anti-smoking.org/info.
Our acclaimed educational
video may also be purchased as a gift to employees with children,
or as a gift to local area schools. Our
thanks for your interest and consideration.
Lupe Lopez, Office Manager
Foundation for a Smokefree America
Tel 1(310) 471-0303
(US only):
(800) 541-7741
Foundation for a Smokefree America
PO Box 492028
Los Angeles, CA 90049-8028
For
info about our group: www.anti-smoking.org/info
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