From: Lupe Lopez, Office Manager
Foundation for a Smokefree America

Direct Office Tel (310) 471-0303
Main Tel (800) 541-7741

COMMUNITY RELATIONS PROPOSAL

Build goodwill in your community

• Sponsor this well known American's tobacco prevention talk to the community, or to youth, at one or more local schools with press invited.
  
  
• Sponsor an international speaking tour of middle or high schools, especially in cities where your company has offices or factories, and build goodwill with your employees and the local community.
  
  
  

As a well known tobaccofree advocate, and grandson of tobacco company founder RJ Reynolds who took a stand for a smokefree society, Patrick Reynolds has made a difference with his life. He has dedicated himself to preventing youth from starting to smoke, and helping smokers to quit.

Mr. Reynolds first spoke out publicly after his father, RJ Reynolds, Jr, died from smoking. Today Patrick is a well known motivational speaker and advocate, specializing in youth smoking prevention and rallying communities around the smokefree cause. He also runs the non-profit NGO group, Smokefree America.

Local press coverage of Mr. Reynolds' talks to community groups and at schools builds goodwill for clients who sponsor his talks. Past and present sponsors include local businesses, hospitals, health departments, school districts, community groups and international governments.

BUILD GOODWILL

Build goodwill in your local community by sponsoring Patrick Reynolds' acclaimed tobacco prevention motivational talk at one or more local schools.

Our group can provide yours with full support for booking his talk in local schools in the US, or internationally.

In the US, the tobacco prevention officer in your local county health department is a great point of contact with local schools; they can assist you in scheduling and booking his assembly program into one or more schools in your area.

CONVENTIONS:
BUILD GOODWILL BY ADDING A SPECIAL
YOUTH SESSION, OR A BREAKOUT SESSION FOR ADULTS

At your upcoming convention or conference, hold a special youth session or breakout session for adults, with press invited if you wish.

We can provide full support for inviting community members, or for busing in teen leaders or even an entire grade from local schools in the county.

SPONSOR A NATIONAL OR
INTERNATIONAL SPEAKING TOUR

Mr. Reynolds is open to forming a relationship with a corporate sponsor for a national or international speaking tour. This could be a corporation or international government's Health Ministry.

We are also seeking a sponsor for a national goodwill-building speaking tour of US schools and communities.

We propose for US clients that Mr. Reynolds speak initially in the city where your company is headquartered, so that your company's executives may attend and approve one of his talks.

Alternatively you may view video clips from his live talk to youth at www.tobaccofree.org/clips/truth.htm

The company could then decide whether to send Mr. Reynolds on to speak in other US cities or internationally, especially where your organization has plants or offices, with employees who have children in local schools.

If desired, the tour could then be expanded to other nations, worldwide.

Press would be invited by your public relations office.

This is a great new way to build goodwill with employees around the nation and world -- and with the local communities, too.

Mr. Reynolds' program would be a great community service and outreach for your company. He will speak to children ages 10 - 17 (grades 6 - 12), typically in a school-wide assembly program.

He can also give community talks to adult groups, coordinated with the local community's tobaccofree coalition. Community members may also be invited to attend his talks at schools, if they approve.

If your company wishes, local news media may be invited. Your group would be in control of the public relations campaign, of the final content of Mr. Reynolds' talks, and of all marketing for the event.

Surrounding schools are sometimes bussed in to create a larger event of 2,000 to 3,000 students. Mr. Reynolds' clients who do this always get great support from the tobacco control coordinator at the local county health department. This official is usually pleased to act as a liaison to the schools, and will be help facilitate booking his talks at schools in the local community.

Mr. Reynolds is well known to tobacco control staff across the US.

Many of them would be thrilled to work with you, as the sponsor of his program.

Our office will provide schools with materials such as a Teacher’s Class Discussion Guide, for follow-up study in the classroom, after his assembly program. We can also provide public relations materials to clients, and offer an evaluation form for students to fill out after his talks, if feedback is desired by the company or local Health Departments.

This program will build a bridge for your company to both employees and the local community, in cities wherever your company has offices or factories.

In summary, Patrick Reynolds' program will be an excellent and innovative goodwill building program for your group.

A TRIAL SPEAKING TOUR OF 2 TO 4 SCHOOLS
IN THE CITY WHERE YOUR COMPANY IS HEADQUARTERED

We propose to begin our relationship with two to four talks at schools in the city where your company Headquarters is located. In this way, your executives could easily attend and evaluate one of his talks.

Later, if this program is viewed to be successful, it could be expanded to other cities where your company has plants or offices -- in the US, or internationally.

COST

Please call us to discuss the cost. Mr. Reynolds will typically give 2 school talks per day, plus media interviews, and travel time between cities. The company may invite local press at its option. Up to three talks daily are possible.

SUMMARY

Mr. Reynolds' smoking prevention motivational talk will build goodwill for your company with the local community, and with employees who have children enrolled in area schools.

Whether Mr. Reynolds speaks to adults or to youth, his program is a great outreach to the community through local media coverage of his talks. The news story of a tobacco company founder’s grandson asking children not to start smoking, and helping to foster the work of local tobaccofree coalitions, is one the media will cover in a very positive way.

This program is a unique opportunity for your company to build goodwill among both employees and local communities. It's an innovative concept with a moderate cost.

Most important, it will make a difference in many young lives.

FOR ADDITIONAL INFORMATION

Brief info about Patrick Reynolds' live talks: www.tobaccofree.org/patrick.htm

Feedback from schools, hospitals, and colleges: www.tobaccofree.org/clients.htm

Recent news coverage: www.tobaccofree.org/news.htm

Video clips of his talk: www.tobaccofree.org/clips/truth.htm

Educational video of his live talk: www.tobaccofree.org/video.htm

How to get local co-sponsors: www.tobaccofree.org/volunteer

Results of evaluations: www.tobaccofree.org/evaluations.htm

OTHER WAYS TO WORK TOGETHER

The Foundation for a Smokefree America would also be pleased to apply to your corporate giving department, to see if we meet their guidelines for grants.

Detailed information on the foundation may be found at www.anti-smoking.org/info.

Our acclaimed educational video may also be purchased as a gift to employees with children, or as a gift to local area schools. Our thanks for your interest and consideration.

Lupe Lopez, Office Manager
Foundation for a Smokefree America

Tel 1(310) 471-0303
(US only): (800) 541-7741

Foundation for a Smokefree America
PO Box 492028
Los Angeles, CA 90049-8028

For info about our group: www.anti-smoking.org/info