"I've never seen high school students watch a video so attentively. I believe this truly excellent video made a real difference."

Kirk Kellough, Health Instructor, Scribner-Snyder School District, Scribner, NE

 

Students watch Patrick Reynolds speaking in the new anti-tobacco educational video.

The Truth about Tobacco
A new educational video for 7th - 12th grades

 

"The moving stories, funny overheads and fantastic TV spots completely captivated our 6th, 7th and 8th graders. Every middle school student should see this anti-smoking video!"

Darlene Kennedy, Director of Clinical Services, Wayne County Health Department, Fairfield, IL


"A must for all teens! This highly motivational video offers real-life examples of how to say no to friends, and it truly opens students' eyes to tobacco advertising and smoking by movie stars in films. Kids remember highlights of videos. When they're faced with a choice, I feel my students will remember this one, and know
how to respond."
Sharon Wellendorf, Director of Community Tobacco Outreach, Horn Memorial Hospital, Ida Grove, IA
 
 

"This educational video is so effective, we're buying one for every school in our district," said Linda Currier, a Fort Worth, Texas, school district official.

 

"Motivating, educational and informative, with powerful images! The real life examples really got through to our 11th and 12th graders."

Barry McDonald, Public Information Officer
Canadian Valley Technology Center, Reno, OK


 

"The kids sat spellbound. He had them."
Rusty Clifford, Principal
Kettering Middle School, Toledo, OH
 
 


The Truth About Tobacco
  Award-winning TV spots
 Live talk
 Photos
 Film clips
 Anti-tobacco graphics
 Teacher's discussion guide
 Second free bonus video
 Notobacco.org for follow-up


A powerful, motivating new anti-smoking video

Motivational speaker Patrick Reynolds hosts the highly rated new educational video for middle schools and high schools. A powerful anti-smoking video for youth, for teen smoking prevention.

Hosted by motivational speaker and
anti-smoking advocate Patrick Reynolds

 

HIGHLIGHTS

The Truth About Tobacco is a multimedia presentation which helps youth stay tobacco free, and resist the onslaught of tobacco advertising and peer pressure. Mr. Reynolds' anti-smoking talk also motivates students to make more responsible choices about drugs and alcohol, and offers clear examples of how to say no to friends who drink, smoke or use drugs. He also stresses the importance of talking about problems, and not isolating.

A personal story

Mr. Reynolds opens the video with a moving personal story about his own father's death from smoking, when he was 15. This opens the hearts of many young viewers, and makes them more receptive to the anti-tobacco lessons which follow in the video.

Smoking is addictive

Mr. Reynolds impresses on students the extreme addictiveness of nicotine. "If I could give you one message today, it would be that cigarettes are addictive. Once you start, you may not be able to stop...."

What if cigarette advertising told the the truth?

The video opens students' eyes to the reality of tobacco ad campaigns which have targeted them. Mr. Reynolds uses humorous anti-smoking spoofs of cigarette ads, such as Joe Camel, dying from cancer in a hospital bed. In the new video, he shows the three overheads below.

Children and teens laugh out loud when Joe Chemo appears in the new anti-smoking educational video. Health teachers have called it "An excellent educational video for teen smoking prevention. What a powerful tool!"
More laughs fill the room when students see what the REAL Malboro Country looks like. An illustration from the anti-smoking educational video, "The Truth About Tobacco." More art from the new anti-smoking educational video. A powerful tool for teen smoking prevention!
Anti-smoking art by Adbusters

About the anti-smoking "Malboro Country" ad above, he points out, "Here we see smokers gathered outside their office. Why? Because they aren't welcome inside the building. Today, being a nonsmoker is the norm. If you smoke, you're often just not welcome around other people."

Chewing tobacco

In this powerful section, Mr. Reynolds shows the three anti-tobacco overheads below. The before-and-after photos of Sean Marsee are especially powerful and moving to student audiences watching the video. In this section, Mr. Reynolds tells Sean's story, from the time when he was a popular high school athlete, to discovering his cancer, through the three operations which followed, each removing more of his tongue, nose, jaw and neck muscles. He concludes, "Sean died at age 19 from chewing tobacco -- disfigured, sad and in terrible, unspeakable pain." Telling this heartbreaking story is one of the most memorable parts of the video, and it consistently captivates high school and middle school audiences. Several health teachers have commented that Sean's story has had a strong and lasting impact on their students.


The effects of chewing tobacco. From the new anti-smoking educational video, "The Truth About Tobacco."
Sean Marsee before he became ill with mouth cancer caused by his chewing tobacco addiction. This photo is shown in the new anti-smoking educational video.
Sean Marsee at age 17
Health teachers have reported that this photo of Sean Marsee in the new tobacco education video moves students, and has helped motivate their students to quit smoking or stop chewing tobacco.
Sean Marsee at age 19, just prior to his death
The above photos are shown in the video,
as Sean Marsee's sad story is told.
Students react when they see the photo of Sean Marsee with mouth cancer, in a scene from the new anti-smoking educational video.
Students in the video react when they see
the photo of Sean with mouth cancer.

After telling this story, Mr. Reynolds goes on to reveal that the only reason self-service displays of tobacco have been placed on countertops everywhere is because the tobacco companies pay each store a monthly fee, for every display of tobacco. Often chewing tobacco is placed next to the candy or chewing gum!

The truth is, just a few years ago, almost noone was using chewing tobacco. But many thousands of kids were deceived, and concluded the stores put the displays on counters because the product was really popular and selling well.

Seeing these displays daily for years, right on the countertop at child eye level, made tobacco look like any other normal product. Eventually these displays of "spit tobacco" got many teens' curiosity up. Thousands tried it, and then got addicted, like Sean.

A USA Today anti-smoking column wrote that Patrick Reynolds' presentation of Sean Marsee's story "was probably the most effective argument I found online."

Smoking in movies and TV
Smoking in films and TV by movie stars is covered in the new anti-smoking educational video.

Pierce Brosnan, now an anti-smoking role model, posed for Lark ads which ran in Japan. But Brosnan saw the error of his ways, and has since shown tremendous leadership in the Hollywood community. He swore he would smoke no more in his appearances as James Bond. In a dramatic turnabout, he has set a strong example for other stars, and has become a valuable ally of anti-smoking groups fighting for the anti-tobacco cause.

Stars glamorizing smoking in TV and movies are given an appropriate dose of healthy shame in this anti-smoking educational video.

Charlie Sheen's ad for Parliament ran in Japan. Shame on Mr. Sheen! He set a bad example for youth who look up to him.

"I would not advocate censoring the movies," says Mr. Reynolds in the video, "but let's deliver a dose of healthy shame to Hollywood stars who have smoked in films." He names several stars who have irresponsibly glamorized smoking on screen, and creates a new perception of the stars who make smoking look cool to kids.


Motivational speaker Patrick Reynolds revives the ancient tradition of initiation, and initiates the audience into life, in the new anti-smoking educational video.

Initiation

The Truth About Tobacco contains a unique initiation into life, to help prepare students to better deal with tough moments in their lives. Near the conclusion, Mr. Reynolds revives the ancient tradition of initiating youth. Mr. Reynolds says, "The core message of my brief initiation today is this: life brings everyone painful moments and obstacles. It's designed to be that way. It's by our struggles to succeed against adversity that we build our character, and define who we are. It's by staying with whatever difficulty life throws at us that we heal, and solve our problems — not by running away.

"Many adults run away from their pain by using cigarettes, food, alcohol, drugs, TV, or even work. A lot of teens use music. So the message of this initiation today is that when these moments come, don't escape into these. Instead, stay with your uncomfortable feelings, and begin to solve the problem. Do the work — don't take the easy path. Only a baby gets instant gratification! Adults have to delay it and wait for it….

"And don't isolate and do this alone. Talk about what's bothering you to your parents, a trusted teacher, or the school counselor. It's by talking about our difficulties to another person that we heal, and resolve problems. Life gets tough at times, but you can do it!"

To counter a recent trend of teen pessimism, motivational speaker Patrick Reynolds says, "You're going to need your health in the amazing, wonderful years ahead...." A unique feature of this new anti-smoking educational video is inspiring teens to have more faith in the future, as a new way to motivate them to hold on to their health.


This video
inspires students to keep their faith in the future

In our challenging times, a five minute section near the end of our video provides students with increased motivation to stay tobacco free and drug free, and to take care of their health for the incredible years ahead of us.

Patrick Reynolds' new anti-smoking educational video includes highlights from his live anti-tobacco assembly program for middle schools and high schools. Health teachers have called the video an effective tool for teen smoking prevention and education. Patrick Reynolds offers an inspiring message of hope for the future, aimed at motivating students to "hold on to your health, for the amazing, wondrous years ahead."

Studies done in the early 1990's showed that large numbers of teens suffered from anxiety about the future, and had a keen sense of "diminished expectations."

In the face of an uncertain tomorrow, many teens, especially those at risk, may be more inclined to smoke, drink, use drugs and engage in other unsafe behavior.

Since the 90's our children have seen news reports about 9-11, the 2008 stock market crash, unemployment, new diseases like SARS, Bird Flu, AIDS, and Swine Flu, global warming and wild weather, wars in Iraq and Afghanistan, and the looming threat of new terrorist attacks at home.

Taken together, these events have heightened their anxiety and doubts about the future, and make our teens more prone to engage in high risk behaviors. Large numbers of youth may be taking the attitude, "There's no future for me, so I may as well smoke or try drugs, and have as much fun as possible now!" In fact, between 1988 and 1998, in fact, there was a 73% increase in teen smoking (it has declined slightly since 1998).

To counteract this troubling trend, in the video Mr. Reynolds addresses tobacco ad campaigns that targeted youth, and smoking in movies and TV. But he also delivers an inspirational message of hope for the future. "If teens have a stronger outlook about the future," he reasons, "they will be more motivated to take care of their health." He shares his own "rock-solid faith that the future holds wonderful things for all of us." He rallies the audience to stay tobacco-free, drug-free and alcohol-free, and points out that, "You are going to need your health in the great and amazing times ahead! So don't smoke, don't drink, and don't use drugs. You're going to need your health -- every bit of it -- in the wondrous years ahead."


"It was just amazing to watch the faces as he spoke. He was really awe inspiring."
Carrie Van Dyke, Indiana State Board of Health
 
 
"His presentation was strong, emotional and very captivating to the teens. The evaluations we took were excellent. Powerful and meaningful!"
Frank Bartell, CEO, St. Luke’s Hospital, Maumee, Ohio

 

 

"Mr. Reynolds' presentation made a strong impact in the lives of thousands of children in Whitfield County. It really made a big difference in our community."
Larry McNeilly, VP Hamilton Hospital, Dalton, GA
 
A moment in the new anti-smoking educational video to further teen smoking prevention.
"Junior high school kids are the toughest audience. It was hard to tell when Reynolds hooked the kids. Maybe it was the adolescent humor. He got a big reaction when he put up an anti-smoking slide of Joe Chemo, depicting the famous cigarette icon camel in a hospital bed. Maybe it was the shock tactics: before-and-after photos of a high school track star who chewed tobacco. 'They cut his tongue out,' he said, 'and he never could never talk again.' A half-hour into his presentation, a time span that normally would have tested all bounds of sixth-grade endurance, the kids sat spellbound. He had them,' said Kettering Middle School Principal Rusty Clifford."
Mary McCarty, Dayton Daily News (Syndicated)
"Your presentation went over very well. People remember concepts when emotional pictures are created and linked together to illustrate a point. This is what you do so well. When people are moved emotionally, they will remember, and they will take action. The audience loved this emotional link, as I did, with a splash of humor thrown in here and there. Nice touch. I was also impressed with your knowledge and delivery. Your presentation was sincere and heartfelt, as well as humorous and informative. For these reasons, it was most enjoyable."
Kim Aumais
Hoechst, Marion, Roussel Pharmaceuticals
 

educational videos, anti-smoking videos, teen smoking videos,  health videos, tobacco education videos, health teachers, tobacco prevention, anti-tobacco, anti-tobacco, teen tobacco education programs, tobacco education and prevention, smoking, health education videos, anti-smoking
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This video has two segments, 20 minutes and 18 minutes, for viewing on separate class days. A teacher's / parents' discussion guide comes with the video.

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WHY THIS ANTI-TOBACCO VIDEO IS UNIQUE

Helping our kids keep faith in the future

Studies done in the early 1990's showed a new trend of increased anxiety among youth and worry about the future.

Below are additional details about this unique section of our video.

Since the 1990's, many of our children have been exposed to news reports of 9-11, a stock market crash and unemployment, TV news about new diseases like SARS, Bird Flu, AIDS, or Swine Flu, global warming and wild weather, wars in Iraq and Afghanistan, and the looming threat of new terrorist attacks at home.

A unique five minute section near the end of our video addresses students' doubts and fears about the future, and aims to restore positive feelings about the years ahead.

The aim is to increase our kids' faith in the future, and in doing so, give them new motivation to stay tobacco-free and drug-free.

Mr. Reynolds concludes this sections saying, "... So hold on to your health, for the amazing and wondrous years ahead of us all."

Below is an outline of this five minute section.

 


Tragically, from 1988 to 1998, there was a huge 73% upsurge in teen smoking. Why? What are the new factors are influencing today's teens? Mr. Reynolds addresses the most widely accepted causes of this huge increase in teen smoking, which are tobacco advertising campaigns targeting youth, and smoking by stars in movies and TV. He talks about smoking by Hollywood icons, and the attractive models in tobacco ads. He uses hilarious anti-smoking spoofs of cigarette ads, such as Joe Camel in a hospital bed. He shows heartbreaking before-and-after photos of Sean Marsee, who died from chewing tobacco at age 19 -- disfigured, sad and in pain. He strongly warns about the addictiveness of tobacco.

But he also devotes a four minute section of his video to a new issue, which no one has addressed before.

Mr. Reynolds believes the new worry among youth helped fuel the 1990's rise in teen smoking. In a recent paper for the Stanford University Medical Review, Mr. Reynolds advances a new theory. He points to 1994 market research by Coca-Cola, which shows that great numbers of young people suffer from "intense anxiety about the future, and an acute sense of diminished expectations." (Time, May 30, 1994) Today 50% of children ages 9-17 worry about dying young. (Yankelovitch Partners Study, Time, May 3, 1999) Believing they face bleak prospects, says Mr. Reynolds, many teens want to have fun now, before an uncertain future arrives. He believes this attitude has substantially contributed to the dramatic recent increase in the teen smoking rate, to increased drug use, and to the rise of binge drinking on college campuses. Since the video was made, teens' faith in the future has been further eroded by the tragic September 11th bombings in 2001.

   Photo by Visible Light / Mickey Krakowski
Excerpts from motivational speaker Patrick Reynolds' live anti-tobacco assembly program are featured in this powerful anti-smoking educational video. Teachers have commented that this tobacco education video really helps motivate youth and teens to quit or not start.
To address this problem, he devotes five minutes in Part 2 of the new video to motivating youth to believe more strongly in the future. He makes five points. First, he teaches students to talk about their worries and doubts to a trusted teacher, the school counselor, their parents, and friends. Second, he teaches them to think more positively, and gives them real-life examples of positive thinking. Third, he asks the audience to reevaluate what real wealth is, and questions whether wealth is just about material things.

Fourth, he shares his own strong faith that the 21st century will be a truly extraordinary time. He concludes by sharing his own "rock-solid faith that the future holds wonderful things!" He rallies the audience to stay tobacco-free, drug-free and alcohol-free, and points out that, "You are going to need your health in the incredible years ahead. So don't throw your life away on cigarettes, drugs or alcohol! Be a citizen of the 21st century, not the 20th. Hold on to your health, for the amazing, wondrous years before us!"

Increasing students' faith in the future gives them a new reason to stay tobacco-free and drug-free, and helps motivate youth to hold on to their health. And now, in the aftermath of the September 11th attacks, this section has the added value of helping restore and heal worried students' shaken faith in the future.

 An initiation into life to prepare students to better deal with tough moments in their lives. "The core message here is that at times, life brings everyone painful moments and obstacles," he says. "When these moments come, don't escape by using tobacco, drugs, alcohol, food or music. Instead, stay with your uncomfortable feelings, and begin to solve the problem. And don't isolate and do this alone. Talk about it to your parents, a trusted teacher, or the school counselor. It's by talking about our difficulties to another person that we heal, and resolve difficulties. Life gets tough at times, and you can do it!"

Emphasizes the addictiveness of nicotine

Opens students' eyes to tobacco advertising and how it can manipulate teens

Creates a new perception of smoking in TV and films by movie stars

Motivates teens to resist peer pressure to smoke

Offers clear examples of how to say no

Empowers students to make more responsible choices about drugs and alcohol

Stresses the importance of talking to others about problems, and not isolating

A lively mix of award-winning TV spots, live talk, film clips, photos and anti-smoking graphics

Divided into two 20 minute segments, to allow time for class discussion

Teacher's discussion guide included

Offers students a great website for follow-up study, www.notobacco.org

SECOND VIDEO, FREE WITH PURCHASE A separate, condensed version of the video, consisting of all six clips on our clips page, is included free with purchase. It may be paused between clips for class discussion. Clips average four to five minutes each.


"The Truth About Tobacco is one of the most powerful and motivating educational videos we've shown here. It had a really positive impact on our students."

Principal
Campbell High School


Patrick Reynolds is a well known tobacco education expert and motivational speaker. His new anti-smoking educational video has won raves from health teachers.
ABOUT
PATRICK REYNOLDS

Patrick Reynolds' appearances in the national media and before Congress have made this grandson of tobacco company magnate R.J. Reynolds an internationally known and respected anti-smoking advocate. Mr. Reynolds saw his father, oldest brother, and other relatives die from cigarette induced emphysema and lung cancer.

Concerned about the mounting health evidence against tobacco, in 1986 he became the first tobacco industry figure to turn his back on the cigarette companies. In the words of former Surgeon General C. Everett Koop, "Patrick Reynolds is one of the nation's most influential advocates of a smokefree America."

Mr. Reynolds founded The Foundation for a Smokefree America in 1989. The same year, his book, The Gilded Leaf, was published by Little, Brown. It is in now available in paperback, through iUniverse.com.

A dynamic motivational speaker, Mr. Reynolds entertains, educates and inspires audiences. Patrick Reynolds has addressed Congress, State legislatures, major associations, health conferences, universities, and numerous high and middle schools. His appearances in the international press include profiles by Time, Newsweek, AP, UPI, NBC's Tom Brokaw, CBS' Dan Rather, ABC World News, CNN Headline News, and numerous features by the world's major dailies. He has also made memorable TV appearances on Oprah, The Today Show, Good Morning America, CBS This Morning, Larry King, ABC's Nightline, Phil Donahue, Extra, Entertainment Tonight, and numerous other national and international television and radio shows. Mr. Reynolds has devoted his life to furthering the goal of a smokefree society, and to motivating young people to stay tobacco free.

In hundreds of live anti-tobacco talks before universities, and anti-smoking assembly programs before high and middle schools, he has reminded many thousands of students of the dangers of tobacco. This video captures and memorializes Patrick Reynolds' live talk for grades 7 - 12.

 


Past Lecture Clients
The United Nations World Health Organization, Geneva
The United States House of Representatives
The American Cancer Society
The American Heart Association
The American Lung Association
Marion, Merrell, Dow Pharmaceuticals
Ciba Geigy Pharmaceuticals
Lederle Pharmaceuticals
Numerous Universities and Colleges
The American Council on Science and Health
The National Cancer Institute
The California Medical Association
The National Foundation for Cancer Research
The American Respiratory Association
Numerous High Schools and Middle Schools, nationally
Numerous State Legislatures and City Councils, including New York City,San Francisco, Los Angeles & Washington DC


What the Media Say
Patrick Reynolds has campaigned for the anti-smoking cause on TV and talk radio, and has devoted his live to youth tobacco prevention. "Reynolds' knowledge and insights made it easier for our audience to understand complex issues."
      CNN, Gail Evans

"He was an articulate and formidable guest."
      Good Morning America,
      Susan Hester

"Patrick is informative, unique, dedicated, and effective."
      ABC Talk Radio,
      Michael Jackson

"Thank you for your encore appearance on Larry King Live! It was terrific!"
      
Larry King Live,
      Larry King

"More than 700 members of the American Cancer Society stood and cheered!"
      The Miami Herald,
      Don Van Natta

Patrick Reynolds has campaigned in the media for the anti-smoking cause. Since 1986, he has devoted his life to teen smoking prevention and to youth tobacco education.

Past Media Interviews


SC Legislature Press Conference

  • Time
  • Newsweek
  • Tom Brokaw: NBC Nightly News
  • ABC World News
  • CBS Evening News with Dan Rather
  • CNN Headline News
  • The Today Show
  • Good Morning America
  • Oprah Winfrey Show
  • Phil Donahue Show
  • The Yolanda Show
  • Merv Griffin
  • Geraldo Rivera
  • U.S.A. Today
  • Associated Press
  • Larry King Live
  • MacNeil-Lehrer News Hour (PBS)
  • CNN Evening News
  • P.M. Magazine
  • CBS Night Watch
  • ABC Nightline
  • CBS Morning News
  • All Things Considered
  • A Current Affair
  • Late Night with Tom Snyder
  • ABC's "Day's End"
  • CBS Early Morning News
  • Michael Jackson Talkradio
  • Sonja Live
  • CNBC
  • CBS Morning Program
  • CNN Prime News
  • CBS Morning Show
  • WOR TV "People are Talking"
  • WGN Radio
  • CNBC, America's Talking
  • Ray Briem, ABC Radio
  • CBS Radio Network
  • NBC Radio Network
  • ABC Radio Network
  • AP Radio briefs
  • Gannett Radio
  • Tom Snyder
  • Lifestyles of the Rich and Famous
  • Scripps-Howard Wire Service
  • Fox News Channel (debates on O'Reilly Factor, Hannity and Combes)
  • CNN Talkback Live
  • New York Newsday
  • The Boston Times-Herald
  • The Charlotte Observer
  • USA Today
  • International Herald Tribune
  • People Magazine
  • Saturday Evening Post
  • CBN "700 Club" (CBN)
  • The Star
  • Mother Jones
  • East West (Cover story)
  • United Press International
  • U.S. News and World Report
  • Wall Street Journal
  • U.S.A. Weekend Magazine
  • Venture Magazine
  • Fortune Magazine
  • Forbes Magazine
  • Financial News Network's "Focus"
  • Dick Cavett (Cable NBC)
  • The New York Times
  • The New York Times Wire Service
  • The Chicago Tribune
  • The Chicago Tribune Wire Service
  • The Chicago Sun Times
  • The Los Angeles Times
  • The Washington Post
  • The Washington Post Wire Service
  • The Detroit Free Press
  • The Detroit News
  • The Atlanta Constitution
  • The Atlanta Business Journal
  • The San Francisco Chronicle
  • The San Francisco Examiner
  • The Miami Herald
  • The Miami Herald Wire Service
  • The Boston Globe
  • The Boston Globe Wire Service
  • Copley Newswire
  • The Dallas Morning News
  • The Houston Chronicle
  • The Seattle Post
  • The Oregonian
  • WGN TV, Evening News
  • Pittsburgh Post-Gazette
  • The Christian Science Monitor
  • The Raleigh News and Observer
  • The Richmond Times-Dispatch
  • The Richmond News-Leader
  • Minneapolis Star and Tribune
  • The St. Louis Post Dispatch
  • Arkansas Gazette
  • The Globe and Mail (Canada)
  • Canadian Wire Service
  • The Montreal Gazette
  • The Toronto Sun
  • Videotron Montreal
  • TV Ontario
  • The Sunday Telegraph (London)
  • The Sunday Times (London)
  • The London Times
  • The Globe and Mail (London)
  • The Daily Express (London)
  • The Daily Mail (London)
  • Der Speigel (Germany)
  • Bunte Magazine (Germany)
  • ZDF TV (Germany)
  • Sud TV (Germany)
  • AZ-Munchen (Germany)
  • Abenzeitung (Germany)
  • Bildzeitung (Germany)
  • Reuters Newswire
  • The Australian Sun Herald
  • Australia National Radio
  • De Morgan (Belgium)
  • La Liberation (France)
  • Paris Match (France)
  • Jours De France
  • Le Monde (France)
  • Le Figaro (France)
  • Agence France Presse
  • Yomiuri New (Tokyo)
  • Shinbun (Tokyo)
  • Hola Magazine (Spain)
  • Husmodern (Sweden)
  • Straits Times (Singapore)
  • Bangkok Post (Thailand)
  • Voice of America (VOA)
  • TV Asahi (Thailand)
  • The Bangkok Post (Thailand)
  • The San Diego Union
  • The Los Angeles Times
Local media frequently cover Patrick Reynolds live anti-smoking assembly programs. His new educational video targets teens and middle school students.

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